Skincare Brand Identity

Althea is a skincare brand for sensitive skin – built on the belief that fewer, better ingredients deserve a presence that reflects exactly that. Starting from scratch, we developed a complete brand identity that translates Althea's philosophy into a visual language: clean, restrained, honest. Glass packaging, minimal typography, and nature-rooted settings communicate what the products stand for – quality you can see before you even open the bottle. Every design decision was made with Althea's customer in mind: someone who knows what they want, reads the ingredients list, and won't settle for less.